Easter Egg Packaging Research Essay Example for Free

Easter Egg Packaging Research Essay Please select only 1 response for each question by placing an X in the response you feel most comfortable with unless you are told to select more than 1 response. (1) What is your gender? Male Female (2) What age range do you fit in? Age range is measured in years. 0-16 17-21 22-30 31-40 41-50 51-59 60-64 65+ (3) What is your ethnicity? Please choose the ethnic minority group you feel you best fit in and the ethnic minority groups are measured in the Self Defined Ethnicity (SDE) codes. A1 Indian A2 Pakistani A3 Bangladeshi A9 Any other Asian background B1 Caribbean B2 African B9 Any other Black background O1 Chinese O9 Any other ethnic group M1 White and Black Caribbean M2 White and Black African M3 White and Asian M9 Any other mixed background W1 British W2 Irish W9 Any other white background (4) Do you like Easter Eggs? Yes No (5) Do you shop for Easter Eggs? Yes No (6) What is your current occupation? (7) What is your current annual salary? Please state your current annual salary by using the British currency of pounds (i ). (8) How much are you most like to spend on your Easter Eggs? Please use the British currency of pounds (i ) for the spending of Easter eggs. i 0. 01 i 2. 99 i 3. 00 i 4. 99 i 5. 00 i 6. 99 i 7. 00 + (9) Where are you most likely to shop for your Easter Eggs? If necessary, please select more than one option. Tesco Asda Sainsburys Morrisons Netto Iceland Lidl Aldi Somerfield MS John Lewis Waitrose Thorntons WH Smith Other (Please specify below) (10) What Easter egg Company are you most likely to buy? If necessary, please select more than one option. Cadburys Nestle Kraft Masterfoods Lindt Other (Please Specify Below) (11) For your Easter egg, which chocolate do you most prefer? If necessary, please select more than one option. White Chocolate Dark Chocolate Milk Chocolate Other (Please Specify Below) (12) What do you like with your egg in the Easter egg box? If necessary, please select more than one option. Novelties Chocolate Bars Toys Sweets Other (Please Specify Below) (13) For your Easter Egg Box, which theme do you prefer? If necessary, please select more than one option. TV Film Comedy Cartoon Anime Sports Gaming Action Adventure Music Modern Classical Retro Jesus Old Other (Please Specify Below) What do you look for when buying an Easter Egg Box? If necessary, please select more than one option. Blue Pink Red Metallic Primary Colours Other (Please Specify Below) Small Medium Large What shape do you prefer for your Easter egg box? If necessary, please select more than one option. Cube Cuboid Spherical Pyramid Hemi-Spherical Cylinder Cone Other (Please Specify Below)

JIT Manufacturing and Inventory Control System Essay examples -- Busin

JIT Manufacturing and Inventory Control System Since the dawn of human existence evolution in all sectors of society has occurred due to Economic factors. This has mainly happened due to the fact that all technological achievements have occurred in favor of money. Specifically we can admit that Economy is the main reason for growth and development. By these means it is in our interest to establish strong economies either as societies (macroeconomics) or as individuals (microeconomics). For these reasons several techniques and methods have been initiated in order help modern individuals to develop. Such techniques are usually Accounting or Managerial in their nature. However one of the most important technique is both an Accounting and a Managerial technique and is called "The just in time method". Just in time manufacturing "was an inventory control approach that was developed by Taiichi Ohno at Toyota Motor Company of Japan. Specifically it requires that "the exact quantity of defect-free raw materials, parts and subassemblies are produced just in time for the next stage of the manufacturing stage" (Ivancevich-Lorenzi-Skinner, p 427). That actually means an inventory is never large and by this way cost is being reduced due to the fact that there are no losses of materials due to ba...

Your Title Goes Here

The Jyllands-Posten Muhammad cartoons controversy began after editorial cartoons depicting the Islamic prophet Muhammad were published in the Danish newspaper Jyllands-Posten on September 30, 2005. Danish Muslim organizations staged protests in response. As the controversy has grown, some or all of the cartoons have been reprinted in newspapers in more than fifty other countries, leading to violent protests involving hundreds of deaths, particularly in Muslim countries. I feel this is a suitable story to explore and analyze media bias and prejudiced reporting, as this is a highly controversial issue between a Muslim population sensitive over what they perceive as a global assault by the Western world on their religion and faith, and both liberals and right wingers alike who feel that freedom of speech is sacred and unassailable. As such, I have included news coverage from 3 distinct sources – Al-Jazeera, commonly regarded as the media champion of the Arab world; BBC, one of the oldest and respected media institutions in the world; and finally, a random daily newspaper from the United States, to compare the news coverage regarding this controversial issue, and to identify any media bias, negative reporting or partisan reporting. Al- Jazeera The link to the story can be found in the â€Å"Works Cited† section of this paper. We would expect from a preliminary basis that Al-Jazeera would typically play up the offensive nature of the cartoons, highlight the perceived insensitivities and double standards of the Western media vis-à  -vis the cartoons and the Holocaust, as well as champion the rights of the Muslim world. Surprisingly, this is not the case. The news article quoted seemed to be factual rather than opinionated in nature, quoting a variety of sources and viewpoints from both sides of the fence, from the Danish media and politicians to Hamas and other Islamic militant groups. No underlying or latent propaganda was detected; indeed, negative quotes were enclosed in double quotes, and attributed to its source. The language used was non-inflammatory, focused on facts and events, and there was no strong hint of an opinion piece. The closest the Al-Jazeera piece came to being biased was when it was reporting on the nature of the cartoons (drawings) at the heart of the controversy. The descriptions used were accurate, non-misleading, and mildly strong. However, there was no mention of the Western world point of view, or of the fact that the combined cartoons at the heart of the controversy which were spread by Danish imams contained 3 additional (highly offensive) drawings not published by the Jyllands-Posten. I conclude that the Al-Jazeera piece, when factual in nature and non-inflammatory, seems more interested in presenting the reaction of the Muslim world as well as the threats made by them, when ignoring the Western point of view. There seemed to be an unusual emphasis on the negative incidents such as attacks and boycotts that has occurred as a result of the backlash against the cartoons. BBC The report by the BBC is by far the most accurate and objective. It presents inconsistencies on the actions and words on both parties (the Danish media and the Danish imams who incited the controversy), reporting in detail how an editor of the Jyllands-Posten rejected cartoons of Jesus Christ with the reason that they would offend. Impressively, the particular section also included (in brackets) a update in which a reader pointed out that the paper did publish a cartoon of the biblical Joseph in 2000, and thus queries why the paper should be criticized over the rejection of the Jesus Christ cartoons, finally ending with the editor’s (of the BBC report) explanation of why the inconsistency was still valid. A detailed account of how the initial cartoons failed to spark any major outrage, until a group of Danish imams made concentrated efforts to spark a controversy by adding 3 cartoons which were highly offensive and insulting (more so that the original cartoons) and were not published by the Jyllands-Posten to a portfolio and touring various Middle Eastern Arab leaders with them follows. The report finally ends with a reflection of the viewpoints and the reaction of both sides. I was very impressed with the objectivity of the reports, and the lengths to which the writer went to portray the inconsistencies of both parties. Washington Post The report by the Washington Post is reminiscent of that by Al-Jazeera; non-inflammatory, factual in nature, no underlying propaganda or strong language, and drawing from a wide variety of sources. However, whereas Al-Jazeera’s report focused solely on the reaction of the Muslim world, Washington Post report carried a fair balance of the reactions of both the Western world and the Muslim world. There was a balance in the strength of the opinions and announcements from both side, and hence I find the Washington Post more balanced and objective, although the BBC outshines the Washington Post in this aspect. Works Cited Reynolds, Paul. Cartoons: Divisions and inconsistencies.   BBC. Monday 13th February 2006 http://news.bbc.co.uk/2/hi/asia-pacific/4708216.stm Fury Grows Over Denmark Cartoons. Al-Jazeera.net. Tuesday 31st January 2006. Sullivan, Kevin. Muslims' Fury Rages Unabated Over Cartoons. The Washington Post. Saturday 11th February, 2006. http://www.washingtonpost.com/wp-dyn/content/article/2006/02/10/AR2006021001822.html ;

Link Between Learned Helplessness to Posttraumatic Stress...

Link Between Learned Helplessness to Posttraumatic Stress Disorder and Depression in Battered Woman Summary: Bargai,Ben-Shakhar, and Shalev (2007) designed a study to test the hypothesis that learned helplessness (LH) intervenes the relationship between violence severity and mental disorders in battered women, particularly posttraumatic stress disorder (PTSD) and major depression (MDD). They also hypothesis that the severity of LH, PTSD, and MDD is positively correlated with the severity of violence. Lastly, it was hypothesized that here is a significant correlation between LH and the invested background factors such as child abuse, socioeconomic and male-dominated backgrounds. The sample consisted of 102 battered woman from eight†¦show more content†¦An independent sample t-test was done to compare battered women with PTSD and those without PTSD. LH scores in PTSD-positive participants were significantly higher than those whom are non-PTSD. This suggest that there is a strong association between high levels of LH and PTSD in battered women. Furthermore, it was discovered that LH i s strongly associated with early cultural influence, especially in male-dominated backgrounds. Women who are raised in cultures and educational background that promote female submissiveness and prejudice against women are more likely to develop PTSD and depression as a result of male violence. Depression is especially highly correlated with PTSD. Sexual violence was the strongest predictor of PTSD, whereas physical violence alone wasn’t significantly correlated. History of child abuse increases LH and therefore, increasingthe risk of depression and PTSD. In conclusion, this study suggests that LH in battered women is associated both with prolonged exposure to violence and other risk factors outside of the abusive relationship, and that the LH mediates the contribution of violence exposure to PTSD and MDD in this population. Critique Overall this study was well designed to test the main hypothesis on learned helplessness contribution on the severity of violence as well as PTSD and MDD symptoms. To say that is experiment is valid is to say that the researchers measured what wereShow MoreRelatedCatastrophes and Stress2715 Words   |  11 PagesAilen Fernandez PSY 102 April 21, 2013 Jones, Jennifer Catastrophes and Stress American Leader Martin Luther King Jr. once said, â€Å"An individual has not started living until he can rise above the narrow confines of his individualistic concerns to the broader concerns of all humanity† (Martin). Luther King believed that in order for us humans to have a meaningful live we must put aside our personal problems and care about the problems of humanity as a whole. The earthquake of Oakland, California

Does Childhood Background Reflect A Valid Diagnosis Of...

In order for any argument to be dependable, research must take place. Analysis, assessment, and eventually, judgements occur. This however, does not happen until thorough evaluation of reliable sources takes place on behalf of both sides. In order for this assessment to take place, it is important to dwell on the following question: Does childhood background reflects a valid diagnosis of mental or physical problem to an individual later into their adult life. While Side A believes, yes, childhood background reflects a valid diagnosis of mental or physical problem to an individual later into their life, the opposite does not share the same perspective. Side B, on the other hand, thinks no childhood background does not reflect a valid†¦show more content†¦Side B is supported by the famous actress names Drew Berryman she was borned in Los Angeles, she started her acting career at the age seven with her role in E.T.: The Extraterrestrial. Bio set off the claim of what Barrymore title was to people which was, â€Å"Actress Drew Barrymore gained early fame a a child star. She later struggled with substance abuse and notoriety, before reemerging as a talented actress and producer†(Biography.com Editors, 2016). Drews mom was very interested in partying and clubbing when Drew was 13 she was engaging with her moms partying habits which led her to drug addiction and to act violent towards other. In a book name â€Å"How Children Succeed †, by Paul Tough it mentioned, â€Å"More than a quarter of the patients said they had grown up in a household with an alcoholic and drug user;about the same fraction had been beaten as children†(Tough, 2012). She was also influenced to be a drug addict. Bio article titles Drew Barrymore as a successful model, screenwriter, director, producer, and film actress. Although, Drew Barrymore had a tough rough childhood that did not influence her to mental or physical problems in her adult life. One important point t o consider is that poverty in an individual s childhood can cause mental and physical problems towards their adult life. According, to the Urban Institution written by Caroline Ratcliffe she claims that, â€Å" Many of theses children struggle academically, doShow MoreRelatedAbnormal Psychology. Classification and Assessment of Abnormal Behavior20707 Words   |  83 Pagescharacterized by anxiety over losing semen. (p. 74) T⠝‘ F⠝‘ Although it is not an exact science, the measurement of the bumps on a person’s head can be used to determine the person’s personality traits. (p. 80) T⠝‘ F⠝‘ An objective test of personality is one that does not require any subjective judgments on the part of the person taking the test. (p. 84) T⠝‘ F⠝‘ One of the most widely used personality tests asks people to interpret what they see in a series of inkblots. (p. 88) T⠝‘ F⠝‘ People in weight-loss programsRead MoreAbnormal Psy Essay10046 Words   |   41 PagesDefault Information Field: Difficulty Information Field: Page Information Field: Type Highest Answer Letter: D Multiple Keywords in Same Paragraph: No Chapter: Chapter 1: Introduction: Definitional and Historical Considerations and Canadas Mental Health System Multiple Choice 1. An illustration of abnormal behaviour would be: A) Soiling oneself once a month at age 14. B) Experiencing anxiety when engaged in rituals after leaving the house. C) Losing control of oneself inRead MoreDevelopment At Different Stages Of The Life Span Of An Individual Essay2311 Words   |  10 Pageslonger able to look after her children. She has asked her mother Ina to take responsibility for her children’s welfare and let them stay with her during school days so that they can focus on their studies without being interrupted by their parent’s problems. This pressure affecting Hannah’s family particularly the children as they are still at young age. She feels that her duty of care towards her children is a failure and that she become stagnant and feel unproductive because her objective at thisRead MoreInter Rater Reliability : What Do Two Or More Informants Agree With What They Have Observed?2313 Words   |  10 Pagesthe result. If there are a lot of disagreement between different informants, the findings then will not be considered as the correct representation of the variables measured. Inter-rater reliability is als o essential when clinicians are making a diagnosis. There could be some unavoidable biases from the clinicians while interviewing the patients; thereby, there might be false interpretation towards the severity of symptoms. 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High mental heath issues in the homeless population. High risk for infections, trauma, violence. Don’t age very well. Where do they seek health care services? (pg. 425, Effects of Homeless on Health) Health care is usually crisis oriented and sought in emergencyRead MoreIdentity And The Search For The Self Among The Sub Continental Diaspora10173 Words   |  41 Pagesbrings in a valid social status and heightened positive self-esteem. On the contrary, if the enactment of the role is unsatisfactory and is incongruent with the expectations assigned to the role then the individual can undergo distress. However, the social attributes which are ascribed to the self- like gender, race, ethnicity, etc. often function as â€Å"master statuses†( Stryker) as in certain circumstances they tend to override the self-defining attributes of an individual. 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William Shakespeare s Romeo And Juliet - 1320 Words

Shakespeare is thought to be on of the most superior playwrights in history as proven throughout Romeo and Juliet. Although this may seem like a play just about the Montagues and Capulets detesting one another and their teen children loving one another, it’s about so much more. Throughout the play, Shakespeare starts off with a simple explanation of love through Romeo’s eyes yet as the play proceeds on, it’s obvious that Shakespeare actually had another meaning of love in mind for Romeo. As confusing as this seems, it’s rather simple for one to wrap their mind around when reading the complex words of Shakespeare. Written no less that 400 years ago, the words of Shakespeare are still well known by high school teenage students everywhere and†¦show more content†¦This means that Rosaline is beautiful but it will all be for nothing because when she dies, her beauty will go to as with her virginity because she plans to remain chaste forever and to neve r be in a relationship - crushing Romeo’s dreams of being with her. This quote from Romeo shows that he is only really looking at Rosaline’s beauty and admiring it, not her personality, which isn’t really love. This may entail that Romeo isn’t actually in love with her, but with the idea of being in love. Another hint at this can be described in Act I, Scene 5 when Romeo not only states yet proclaims, â€Å"Did my heart love till now? Forswear it, sight! For I ne’er saw true beauty till this night.† When he’s speaking of Juliet. All of a sudden, Rosaline is expelled from Romeo’s mind and, just by a glance at Juliet, Romeo is infatuated with her. This is meant to show the theme of love but one can easily argue that it’s not Romeo falling in love. Not yet at least. Romeo’s first acts of true love aren’t until later on in the play but Shakespeare used Act I to set the scene and lay the theme of love into the l isteners (and now readers,) minds. The first time that it’s hinted that Romeo might actually find true interest in Juliet and not interest in her beauty or interest in just being in love is in Act II, the balcony scene. In Act II Scene 2, Romeo says, â€Å"But, soft! What light through yonder window breaks? It is the east, and Juliet is the sun. Arise, fair sun, and

Marketing Audit Toyota Company

Question: Discuss about the Marketing Audit Toyota Company. Answer: Introduction Toyota Motors Corporation is Japanese Multinational Corporation and one of the largest companies in all across the globe. The major competitors of the company are General motors, Volkswagen Group and Ford. It is also a pioneer company which sells hybrid electric vehicles and passenger car models. It has adopted a unique management philosophy and corporate strategy which is significant in its corporate growth. The management philosophy of the company encompasses lean manufacturing and just in time production which was essential in the development of the corporate philosophy. The Toyota Way 2001 consists of expression of values and guidelines which should be acknowledged by all the employees of Toyota. These values are mainly based on two principles, namely, respect for people and continuous improvement (Toyota, 2017). The management philosophy of Toyota is based on long term strategy and thinking in all the managerial decisions, creating a holistic approach for problem solving, focusi ng on the human resource development of the organization and identifying the root problems which drive the organization learning. The company is considered as the industry leader in the manufacturing and the production process. It has adopted new technologies and implemented methods to reduce waste and increase the productivity of the organization. It also actively participates in a number of philanthropic activities in education, conservation, safety, and disaster management. With its cutting-edge technology and the corporate strategy, the company has attained a leading position in the automobile sector (Toyota, 2017). In the present report, the current position of the company in the international automobile industry has been examined. The major target markets of the company are explored. The current place of the organization in the automobile industry is evaluated on the basis of the market competition. Industry Trends In Australia, the automobile industry is well-developed and with a large number of international automobile manufacturers operating in the country. All the leading car manufacturers like ford, Toyota and Volkswagen have manufacturing facilities in the country making it one of the few countries which can manufacture cars from scratch (IBIS, 2017). In the recent years, the automotive industry in Australia has observed substantial growth with increased with 2% increase in the previous year sales. According to the industry statistics, there is a continuous shift in the consumer preference which in inclining towards the light commercial vehicle. In 2016, the top-selling product in Australia was Hilux followed by incremental sales in SUVs (Legget, 2017). It shows that there has been a dynamic shift in the consumer preference towards light commercial vehicle, SUVs and dual cab facilitates. The customers give emphasis on performance and comfort attributes in their vehicles. The competition i n the Australian car manufacturing companies is intense as a number of leading multinational organizations have entered the Australian market and offering more than 400 models adapted according to the taste of the Australian customers. Although the commodity prices are reducing all across the globe, the Australian automobile industry is observing a substantial growth. In Australia, Toyota is the market leader, followed by Mazda, Hyundai and Holden. In 2016, the market share of Toyota was about 17.8%, market share of Mazda was about 10% and the market share of Hyundai was 8.6%, and the market share of Holden (8%) and Ford (6.9%) (Legget, 2017; Australian Government, 2017). The PEST analysis is the method of macro environment analysis for an industry. It is used to scrutinize the impact of all the external factors which can impact on the business of an enterprise. In this regard the following section examines the external factors which impacts on the business of the automobile industry. Political Factors: The political factors refers to the laws, regulations security measures and the restrictions which an impact on the companies running under the automotive industry. In the automotive industry, a large number of laws and regulations are applied to control the environmental impact of the automobiles. Recently, various governments have formulated laws to promote the use of hybrid vehicles and eco-friendly emissions (Porter, 2016). The government has also establishes laws to reduce the carbon emission of the companies and produce high mileage cars. Economic Factors: There are a number of economic factors which can impact the business in the automobile industry. It includes the economic growth of the market, exchange rate and the purchasing power of the companies. The demand of the automobiles is tied with the hikes in the oil prices. Moreover, inflation also affects the sales of the automobile industry (Fifield, 2008). Social Factors: The social factors refer to the demographic, geographic and the cultural differences which can impact on the sales of the automobile industry. The changes in the consumer preference and the social trends also impact the sales of the organization. In the automobile industry, the brand image of the company also plays a crucial role in the sales of the organization. As buying cars is a huge investment from the customers, they are concerned about the reputation of the organization and the longevity of the vehicle (Thompson Martin, 2010). Technological Factors: The technological infrastructure and the communication system of a country hugely impacts on the operations and the eventual sales of the organization. The automobile companies are using technology to reduce he carbon emission patterns and reducing the battery life of the automobiles. The technology is also essential for the automobile companies to set up operations plant and managing the supply chain of the companies (Vernon, 2010). Legal Factors: In the automobile industry, the laws related to the environment, foreign investment, taxation laws and export and import laws affect the sales of the company. As Toyota is a foreign organization, the laws related to the multinational companies will be applicable on it (Seibert, 2015). Environmental Factors: The automobile are the major cause of the environmental pollution. Therefore, the government has developed a number of laws to control the emission by the vehicles (Seibert, 2015). Market Segment Toyota has dominant market share in Australia with about 18% market share. The company has retained its number one position by selling more products than any other brand in the country. The company manufactures different cars or products targeted at different customer segments. In Australia, most of the sales of the company are attained by sales of Toyota Corolla. It is a compact car targeted at the middle size target customers (Weinstein, 2013). The compact cars are larger than the smaller cars; however, they are smaller than the average middle size cars of the company. It includes the customer segment in the age-group 18-39 who are adventurous but also concerned about their safety and safety of their family. The target customers are the millennial generation with high personal and professional ambitions. It includes the first-time car buyers who want to have a unique shopping experience with limited budget (MMA, 2017). In Australia, the second most selling vehicle is sedan cars. Although the sales of the sedan cars gas reduced over the years, it is still a strong market for the company. With the sedan cars, the company targets the customers who have to travel long distance frequently. In Australia, the distances between places are high and the public transportation system is not developed (McDonald, 2012). Therefore, the Sedan cars are commonly used by the Australians. The target customers use small businessman, farmers and families. The company tailors its advertising efforts to align them with the local culture so that the customer feels familiar and connect with the brand. The commercials of the company are adapted according to the language, culture and the lifestyle of the people (Dibb Simkin, 2013). Primary Segment and Decision making In the recent years, the primary customer segment of the company has been developed as Toyota Corolla. It is compact car targeted at first time buyers with focus on reliability, durability and quality of the products. According to the target customer base, the company has taken many decisions in the marketing activities (Wedel Kamakura, 2012). As the targeted customer base include families and the professionals in the millennial generation, the marketing strategy of the company promotes Corolla cars as the next generation hip hop car with emphasis on the comfort and the safety of the passengers. Competition In comparison to other markets such as Europe and the United States of America, the market of Australia is comparatively smaller. However, most of the leading car manufacturing companies of the world have manufacturing plants in the country. In addition to it, there are a number of local manufacturers and cheap importers which have increased the competition in the Australian automobile industry (Long, 2013). However, with the limited amount of sales in the country, most of the leading car manufacturing organizations such as Ford, Toyota and Holden and decided to close their manufacturing plants in the country and import vehicles from other countries (Dowling, 2015). Moreover, there are also a large number of local or small scale vehicle producers in Australia which have a smaller market segment. However, in spite of the immense competition, Toyota remains the leading automobile organization cross the globe. After Toyota Corolla, SUVs of the company showed spike in their sales ratio. From the last year, SUVs have grown a total of 15.9% in sales and covers a total of 35.4 % market share in the net automobile sector (Dowling, 2015). Although Toyota has the market leader in the automobile sales, it is closely followed by Mazda. The company is a full-importer and has adopted extensive marketing campaigns to reach this position. The sales of the company have boosted up to 13 % from the last year performance which shows high positivity in the sales of the company. Therefore, Mazda is a strong contender of the market leader position (Federal Chamber of Automotive Industry, 2014). Mitsubishi has secured the third position in the Australian Automobile market, with its cost effective models and cars. Honda has also launched a very popular model HR-V which has boosted the sales of the organization by around 21.5% (Dowling, 2015). In this section, an analysis of the organization has been conducted to examine the strengths and weaknesses of the organization. It can be critiqued that Toyota has utilized its resources effectively and attained the position of market leader. The primary strengths of the company are its strong brand image, global supply chain and the rapid innovation ability. Its stance towards the environment and the society also has been crucial in uplifting the brand image of the organization. It is one of the oldest and the strongest brand in the automobile industry (Ferguson, 2017). The global supply chain of the company is also critical in creating a competitive advantage for the company. With the global supply chain, the company has also reduced the market based risks. It has organization culture which emphasizes on rapid innovation which increases the customer loyalty and develops long-term competitive advantage (Toyota Tsusho, 2017). Toyota is one of the leading automobile organizations across the globe. Over the years, the company has established one of the most efficient and proficient manufacturing and production process. However, there are certain weaknesses in the operations of the organization. There are certain internal strategic factors which create hurdles in the strategic growth of the organization. It includes the hierarchal organization structure of Toyota, lack of transparency in the organization culture and weakened brand image due to a number of product recalls over the years (Hierarchy Structure, 2017). The hierarchal structure of the organization reduces the flexibility of the global operations (Jurevicius, 2016). The company follows its long tradition and has not yet adopted the culture of organization transparency which has negatively impacted on the productivity of the organization. It also increases the response time in case of emerging problems. The product recall conducted by the company ha s also negatively impacted on the brand image of the company. It has also consumed the management capacity of the organization which can be used for the business production. Positioning map for Organization In the present section, the relative quality and price of Toyota in relation to its competitors has been examined. Figure: Positioning Map of Toyota (Source: https://forums.swedespeed.com/showthread.php?406377-Is-Volvo-a-Luxury-Car) The primary customer segment for the organization is the millennial generation who are first time car buyers. The company targets the price-sensitive customers who are want maximum value at reasonable process. Therefore, the prices of the automobile of the company are relatively low. The company is famous for the reliability, quality and the durability of the products. The major competitors of the company are Honda and Ford which are placed under the same quadrant as that of Toyota (Ciferri, 2007). It means that the quality delivered by all these companies is relatively high; however, the prices of the products are low. Toyota does not target the luxury market and the affluent customers. Companies such as Mercedes, BMW and Audi target the luxury market. The prices of the product are relatively high than other companies. The quality delivered is in accordance to the prices charged to the customers (Stewart Raman, 2007). It could be examined from the above discussion that the quality of the product is essential in driving its sales. The company has also adapted its marketing strategy in accordance to its target customers. It tries to deliver robust and high quality products at low price. Moreover, the organization is also critical in its manufacturing processes. It has implemented a number of technologies to increase the overall productivity and reducing the waste emission of the organization. Conclusion Toyota is one of the oldest and largest automobile business organizations in the world. It is headquartered in Japan and operates all across the globe. It has captured various international markets such as Australia, America and the European market. In the Australian market, the company has achieved the market dominant position. It is followed by Ford, Volkswagen Group, General Motors and Mazda. Toyota has achieved the prime position due to Corolla car sales. It is a compact car and targeted at middle-class millennial population. In the recent years, the sales of the company have increased immensely. It is due to the immense popularity of the specific car model. Followed by the Corolla car, the SUV cars of the company have attained high growth rates. These cars of the company are targeted at small-scale businessman and farmers. The company has adapted its marketing strategy according to the local customers and the target customers. The relative position of the company can be identifi ed as high quality and value-based pricing. References Australian Government. (2017). Automotive: About the automotive industry. Retrieved 3 April 2017 from https://industry.gov.au/industry/IndustrySectors/automotive/Pages/default.aspx Ciferri, L. (2007). Toyota balances low cost with quality. 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